But I did not know him.
Recently a patient said to us, ‘ I referred my brother Jack, I hope you don’t mind. I thought you could help him’.
Of course we were happy to be of help; after all it is our goal to help as many people in our community as possible. But then we considered what this patient had actually said, ‘I hope you don’t mind.’ Somehow we had given him the impression that maybe it was not okay for him to refer his brother – how could that be?
There was only one way to find out – we would have to ask him and when we did it became clear. We had never communicated to him, or any of our other patients that we were happy to see anyone who needed our help.
Of course we had discussed among ourselves our goal to help as many people in the community as we could, but we had not told the patients who came to see us each and every day.
That has all changed now. We put signs in the reception area saying, ‘We appreciate your referrals.’ We placed our mission statement in every treatment room. We told every patient that we are happy to help any of their family, friends or colleagues if they need us.
When we had done all of that I let out a huge sigh of relief – now everybody knows.
Then to my surprise a colleague to whom I told this story said, ‘That’s not enough!’
‘Not enough? What more can I do?’
‘Let me tell you this story,’ he said.
A woman was standing on the deck of a cruise ship. She looked down and saw a man in the water fighting for his life. He was struggling to keep his head above the water and gasping for breath.
As she looked at him she simply took another sip of her drink as if nothing was happening. At the same time a deck hand passed by and spotted the man struggling in the water. The deck hand immediately grabbed a lifebelt and threw it to the man who grabbed it, passed it over his head and started to float. Some other crew members arrived and pulled the man aboard. He was saved.
The deck hand then turned to the woman and asked, ‘Why did you not throw a lifebelt or call for help? Why?’
The woman calmly replied, ‘Well, I did not know him.’
I said to my colleague, ‘I don’t quite understand.’
He replied, ‘How many people notice someone in pain and suffering? How many people notice a person struggling with a walking stick or suffering from extreme headaches but fail to help them because they don’t know them?’
Our patients know what the power of chiropractic can do and we rely on them to tell the chiropractic story to the world.
We have to encourage all who have experienced chiropractic to tell not only everybody they know, but to help people they do not know. That’s why I said what you are doing is just not quite enough. You have to give them referral cards to help them help others.
So now we have discounted referral cards in the practice called health check passes. They are available for any patient who wants to take one and help others simply by handing them the card. Please ask if you would like to take some.
To make an appointment please call us on the number below and speak to our wonderful Front Desk. We are here to help.